One of the key priorities when working with our clients to deliver Conversion Rate Optimisation (CRO) programs is to achieve exceptional ROI and help build an optimisation culture. We are also focused on increasing customer engagement and improving customer satisfaction.
Some of key areas we specialise in are:
Testing and Targeting: starting with A/B Split testing and Multi-Variant Testing (MVT) for those clients who are starting out, we work closely to educate and assist with enablement while delivering results.
Always on Personalisation: part of the CRO maturity model is to ensure there is rhythm and momentum in testing and targeting so that we can extend this work to “Always on Personalisation”. Here is a truly focused approach to being customer centric.
Audience Segmentation: using data and behavioural analysis, we are able to segment customers into different targeted groups. From this we are able to provide the most appropriate offer to meet their needs and drive greater conversion.
Data Sharing: to fine tune and improve the accuracy of ‘Always On Personalisation’ we integrate third party data to customer segmentation, gaining more insights and improving the target offering.