Digital Insights

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Razorfish Global acquires 2DataFish to expand commerce & data analytics capabilities

August 31, 2015

Razorfish Global, a leader in business transformation services for the empowered age and a part of Publicis Groupe, today announced the acquisition of Sydney-based 2DataFish, the leading Adobe data analytics and marketing optimisation consultancy in Australia and APAC. The acquisition…

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Should On Site Optimisation have a seat at the Attribution table?

July 10, 2015

More and more brands are building, or have built sales and marketing attribution models using technologies or bespoke methodologies. The challenge we often see is that it all depends on who led the attribution model project internally. The thing is,…

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2DataFish makes a splash with world-first appointment as Adobe Analytics Specialised Partner

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May 25, 2015

2DataFish has been certified as the first Adobe Analytics Specialised Partner globally in recognition of the agency’s role as a highly skilled strategic associate in the Adobe ecosystem. The certification expands 2DataFish’s long-standing relationship with Adobe, with the agency a…

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The buzz on Advertising Operations: Part 3

Continued on from Part 2 of this series. Now that DCM structure is out of the way, you’re on your way to starting to administer DCM campaigns. Here are a few more terms you might encounter when setting up the media…

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The buzz on Advertising Operations: Part 2

Continued on from Part 1 of this series, the following are a few more of the most common words you will encounter (including their meaning): Ad An ad, in the context of DoubleClick, is not what you would first think of…

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The buzz on Advertising Operations: Part 1

So you’re a techie and you’ve taken the plunge and started working for AdOps and on DoubleClick. You’ll be bombarded with a plethora of acronyms and jargon, some specific to their relative platforms but most, common across the business domain….

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The changing landscape of testing

April 7, 2015

Overview Testing at 2DataFish has always been instrumental in ensuring and maintaining high quality output. Typically, a designated tester runs through test cases co-developed by a developer. These tests range from validating page content for A/B test campaigns, to confirming…

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Implementing Charles on mobile devices and virtual machines (tutorial)

April 7, 2015
Charles Proxy is an extremely useful web debugging tool that allows us to analyse traffic passing through our computers and the internet. We use it on a daily basis to test and debug. This handy tool provides a consistent view...
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What exactly should I do?

February 4, 2015

The last few weeks I have had a fresh flurry of Linkedin messages. You know the ones, “Hi, I’d like to share with you a white paper…. etc”. But today’s one caught my eye. An unknown person was sending me…

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